Now, the question is, what is happening in these situations that made you realize that there had to be a simpler way for us to be able to understand personalities and communication?

I think the easiest way for people to understand this, because it was a situation I was in and I was facilitating a workshop and people were sharing their ideas, but other people were so ugly, Ferdinand.

I mean, that's a stupid idea.

Why would you say that? That's dumb.

And I thought, oh, there must be a better way for people to understand one another.

And the best way to explain this is to think of an intersection of And the four different brain color personalities are standing on a different corner.

But they're all looking at something that, I'm going to use your word again, valuable to them in the middle of the intersection.

Now, why can't parents sometimes see two children that are raised in exactly the same home that turn out to be two completely different people? And how can understanding these different changes change the way parents respond to them?

No, you

decide, no, you decide or something about their children.

And the parents have a hard time deciding, you know, how to answer a child or do something for the child.

So we always have these moments of we were like, we're standing on a different corner of an intersection.

That's what got me started because I noticed how people weren't being respectful of other people's opinions.

It was just their idea.

You don't need to criticize the person.

We're the people

yellow person on a corner, a blue, a green, and an

orange.

And all of them are on a different corner, the four corners, looking at the same thing or the same issue in the middle of the intersection.

And each person, depending on their brain color, is wearing a backpack like they're going hiking.

And in their backpack is their back story.

Now, they know their back story, but the other people on the different corners don't.

may not know their backstory.

okay that was very very wonderful moving forward i want to ask an additional question which is uh yes yeah you also make an important important point that uh brain colors are an explanation not an excuse can you you know uh please Well, it's important to remember that people can't take their positive brain colors.

So, Sheila, what inspired you to create the What Color Is Your Brain framework?

So I'll make it short.

I was facilitating creative problem-solving sessions with my storyboards.

And I noticed when people gave their ideas and put their cards up on the board, some people would say, oh, that's stupid.

I would never say that.

Oh, what a dumb idea.

I mean, they were really rude, Moses.

For someone hearing about brain colos for the first time, what exactly are they?

So that's very, very lovely to hear.

And I think if you learn to listen, you know, we have only one mouth, but we have two ears.

So we can listen and not the physiological part of hearing someone speak, but listening to the words they're using.

For example, if you listen to the yellow brain people, they will always have woulds, shoulds and have to.

You should do this.

You have to do that.

You should do that.

Am I correct?

And sort of what are maybe some simple ways authors can adapt, let's say, their website or a book description, a presentation, or even their social media content to appeal to all these four brain colors?

Well, I tell people if they go on my site and they take a quiz or they buy the book and take a quiz, then they'll figure out their brain color.

But their normal actions are to make a plan.

They feel really comfortable about making a plan.

They make a list before they go to the grocery store.

The people are comfortable when everything is laid out in front of them.

And then you have the orange brain people and they just love popping ideas.

So take it away.