
Sheila Everhart
Executive Director of the Wisconsin Agricultural Tourism Association, promoting agritourism across Wisconsin farms.
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Sep 16, 2026
WI Governor Proclaims Fall 2026 Agtourism Season Kick-Off
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Are there any kind of, um, farm tours coming up that people might be aware of?

Sheila EverhartGUEST
So, um, Wisconsin Agricultural Tourism Association, um, is using a digital passport, uh, program to help our guests find these farm tours and to find places to plan their destination visits.

Sheila EverhartGUEST
So, um, if you go to wiatourism.com, we currently have five active digital passports, but our most recent ones that we're very proud of is called the Folk and Field Experiences.

Sheila EverhartGUEST
Um, the next one is called the Hill and Valley Exploration Tour, and we partnered with them because they're in their 10th year and they offer, uh, tours across Sauk and Richland and Juneau Counties that are the last two weekends in September, the 19th and 20th, and the 26th and 27th.

Sheila EverhartGUEST
And then we have a brand-new one that we just launched for fall, and it's called the Fall Bingo Passport, and this is where you're-- the technology gives you a random bingo card with about 20 different categories, including apple cider, apple cider donuts, caramel apples, um, you know, mums, petting farms, pumpkin patches, vineyards, haunts if you're into haunts, um, and farm stays and festivals.
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Sheila, where can people find out more about this special Wisconsin Ag Tourism assoc- uh, tourism season and about the farms that are available to see?
Smart phone Digital Passports kick up on-farm fun in Wisconsin
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I mean, I've used that as I've traveled around the world and What does a digital passport look like and what does it get you?

Sheila EverhartGUEST
You go online and you email and sign up for the passport and it goes right to your inbox and you receive a text or an email and then you are able to see these digital passports And each digital passport is a theme passport.

Sheila EverhartGUEST
And they have anywhere from 15 to 34 very unique sites or farm destinations that you can go to.

Sheila EverhartGUEST
And these destinations offer savings passports that are very popular, such as buy one, get one free or 10% off all of your purchases.

Sheila EverhartGUEST
And then once you check into these locations, it enables you to win a prize.
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