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Shea Primus

Shea Primus

CEO and founder of Upper Echelon Matchmaking, a boutique matchmaking and dating coaching business for Black single professionals in Atlanta

Jun 11, 2026

4:09
So can we take a step back and just talk matchmaking? Like what's your approach?
4:15
How have you made this a business? That's a great question.
4:18
I've been a matchmaker for 11 years and it didn't start off this way at all.
4:21
I was a regular vanilla, supportive of patriarchy matchmaker.
4:27
Honestly, that's how it started.
4:29
It was just started from a place of wanting to help people find love.
4:32
And initially my business was called Middle Class Matchmaker.

22 MINS LATER

27:02
Have you seen a lot of people make the same mistake in dating?

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