out

of control because I can't control that per se.

And then I really just realized how much I loved, you know, branding and marketing.

I love social media.

I think from being on a show that was so heavy in marketing and like we were on Twitter and And I did this like play with Shea back in the day when I was on Pretty Little Liars.

And like, I love that whole idea of like marketing the show.

And then I was like, okay, could I do this with product? And like, I don't know, it just kind of snowballed.

And how did that come about?

(laughs)

He was like, "You just don't have it today.

I took it." And I'm like, "Okay.

So, like, you wanna drive it? Can I drive yours? Like, what's going on?" He's like, "No.

I bought it.

I own it.

It's mine.

Mm-hmm.

So what would you say to dermatologists that are kind sort of question this

yeah i mean i don't think masks are necessary for kids i also don't think masks are necessary for us yeah but are they great for added comfort and extra hydration yes and that's all it is i mean it came to it when i was reading their books and i would have my masks on because it was cooling for me and they would say can i have it i was cutting out cleansing wipes and putting little holes that fell off it wasn't real as atlas said so then i thought why couldn't there be something that was gentle and safe enough for them that could be fun and functional So talk to us about the products.

Yes.

So there is an aloe vera hydrogel mask, which is one of my favorites.

That actually came about from when we were in Mexico.

And Atlas's friend got a little too much sun.

So I was in the fridge, you know, trying to concoct like aloe vera, putting it all over her face.

Yep, exactly.