I'm curious, what do you see as the key differences this year relative to when you came a couple of years back?

Um, compared to Atlanta, uh, I mean, it's the venue one.

If, you know, the, um, Ottawa is beautiful.

I absolutely enjoyed the trip in, and I've enjoyed seeing the city and the tulip festival, et cetera.

But as it relates to the event now, um, I have found that the, you know, the initial presentations, which were very, very important, especially the first keynote, um, you know, was absolutely valuable.

What are some of the key trends as it relates to a CX provider like your company, uh, like The Contact Hub in Barbados these days? What do you see as the, the big challenges on the horizon for our sector?

sector?Um, for us, um, one of our biggest challenges is the fact that, you know, our organ- our government doesn't prioritize the sector for me.

Um, but, um, beyond that, I would say obviously that goes with the whole marketing of the sector, and the fact that every individual BPO has to then put their foot forward and initiate their own focus on marketing.