First, if you could just talk about what OETA is facing, just a quick summary, and then we can get into some of the deeper questions that I have.

Okay.

So, uh, if you actually look at it, OETA is, we're fully funded until the end of the fiscal year, which would be June 30th, 2027, which means we're fully operational.

So we're doing everything as though it's business as usual from that standpoint.

Now, obviously, we're waiting until when the legislature reconvenes in February 2027, and, you know, we're just confident that lawmakers know what our impact is for Oklahoma and the need for our services and that they will resolve this issue in their next session.

If lawmakers don't reinstate the sunsets and you guys have to kind of move on from there, what does that look like for you guys at that point? Have you even been able to think that far ahead?

You know, there are different options for a public TV station like ours.

The issue becomes what would really happen.

Tell us all about what you're doing.

Yeah, I mean, what's exciting is I think fundamentally, marketing has been broken.

I, I think the way that people think about audiences and creating audiences has been a challenge, and we as a company own technology.

We are a video player technology.

So we see over five billion streams a month.

So using that stream is allowing us to create signals, and that's really what we believe is, is using the right signals to identify people, not what they were doing yesterday or what they've been doing a month ago, but what are they doing today, and how you can actually reach them in, in essentially the day, in the moment that you need to.

True

... a lot of cost to build these agentic platforms and all the things that the companies and the agencies are trying to create.