because

we have so many different sources of data.

You know, we have like our internal data and our revenue, all of that.

Then we have like our partner data and like how we merge the gap between those two things.

Um, so I've been using it to build different dashboards specifically in Claude.

So that's been super helpful for me as like working through attribution models and figuring out like how to best measure that and put it in like a pretty dashboard to report on all of our great campaigns.

Um, but then like we talked about.

Um,