So Shandak, maybe we start with you on this one.

Yeah, sure.

So let me zoom out and look at the market.

There were three big things that we were observing.

One is when we talked to our customers, large and small, we saw that everybody had a lot of vendors they're dealing with.

quite different vendor for swag and different for recognition and different for experiences so there's a lot of vendor fragmentation overall in the market like on average our company's pre-stadium we're using six unique vendors across all their teams right and that is money right they're paying all these vendors there's so much coordination involved you can't look at things holistically so those were some big problems that we identified like a few years back now so we said we want to build one platform that is unified for all things recognition swag gifting and now experiences in the process save our customers time and money right so that was one big trend that we were seeing the other big thing is a lot of our companies because of distributed working have global employees.

And when you talk about global, it's hard to send stuff to people like anywhere in the world because you run into customs and shipping delays and all that.

What can you share about, you know, where do you see Stadium going in the next, you know, I don't know what's realistic anymore, six months, three years, five years, whatever you're comfortable, you know, timeframe wise.