And how do you know what incentives work for which departments or even where to start to get that cultural alignment and buy in from the people on the teams that you're looking to move?

Yeah, no, that's a great question.

You're right.

Culturally very different companies.

I started off my career in the US here with Amazon.

It kind of created the kind of professional I am today, right? In terms of it was my first exposure to how an organization thinks and it was a very agile, fast moving culture, right? so to me you're right right it was a very young company even when i joined i think it was a teenager back then we used to call it a teenager right uh it can it has the nimbleness it can move real quick and even the kind of hiring practices would get towards that right so amazon has these principles leadership principles and a lot of it has to do with bias for action right so being able to discern and this is something that we used to actively measure for right Someone who's able to identify whether an action can be rolled back or not.

Those are different kinds of decisions.

That's M-O-D-O-P dot com slash AI.