I'm a guest," right? Like, you don't need to stay till the party closes, so why take on the extra responsibility, you know?

I think it boils down to a combination of, like, what your goals are for visibility, authority, and creating demand.

Like, visibility, like we gotta get in front of people.

We have to grow our email list.

And we can do it by ourselves, and it's gonna take a heck of a lot longer than if you pull together 15 to 45 of your closest online friends to, you know, come together in a bundle or a summit.

Like, we can do it by using other people's audiences.

Um, yeah, so I think that's the, the first step, right? And then the authority part.

Yeah