
Shannon Werkhoven
Special Events Sales Manager at Live Nation for Northwell Health at Jones Beach Theater and Warsaw Concerts, based in Brooklyn, NY.
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Sep 2, 2026
Your Brand Is Your Booking: How to Stand Out in a Crowded Events Market with Shannon Werkhoven
18:21
19:00
19:14
19:26
19:30
19:38

Shannon WerkhovenGUEST
like, when I'm having conversations or looking at leads that might be five people for an event at a music venue you know like am I you know approaching everyone with the same care and genuine like you know effort and priority to help them and or am I like what is my brand in way in the way I'm approaching people really or approaching opportunities I think what I'm trying to say is that no matter if it's a small event, large event, if it's like people I just meet on the street or I'm working with inside the venue, or I'm meeting at an event, or I think that I'm never going to see them again, or I didn't think this event was really great and worth my time.

Shannon WerkhovenGUEST
Like my face is not saying that my tone is not saying that I'm in person and I want to be there and I'm going to make, you know, what can I get from this and what can I bring to it? It's like more, what can I bring to the room or to the situation that that's where my brand will stand out.

Shannon WerkhovenGUEST
And I think even with, you know, the costs of an event and listening to budgets and nonprofits and all the things that people bring with them to the table when they're coming here to look for an event.

Shannon WerkhovenGUEST
How am I treating them? You know, and all of that, like my body language, everything.

Shannon WerkhovenGUEST
And the way I respond to these things or react is going to help me stand out with brand versus what they see on social media.

Shannon WerkhovenGUEST
How about if I were to, you know, be very nice on social media, say all these praises about how great we are to work with people and, you know, then act totally different in person.
6 MINS LATER
L
25:27Logan ClementsHOST
So what's your advice to someone who doesn't think that way because they just can only see, hey, if I refer this out, that's less for me.
