So tell us about what it's like in those regional places that you go to.

Okay.

But let's take your listeners to Sherbrooke.

So that's an average or First Nations community less than three hours from Brisbane.

So it's two and a half hours up the road from where I am on the Sunshine Coast.

Today their drinking water is okay.

Earlier this year that they were under a boil water alert and they'd been under a boil water alert for months.

about that.

or you're thinking of it and then did you break away or what?

Yeah, so we tried to take it to the army and government procurement, long story short, start-up business, don't try and sell to government first.

Excellent way to go bankrupt.

And I had a business mentor.

So our first go to market was take it to the military.

That didn't work.

And I had a business mentor on the Sunshine Coast sit me down and go, hey, if army hasn't worked, if your first go to market hasn't worked, why are you still so passionate about this? So we dug into it over a couple of sessions and it was what I'd seen in PNG.

The emotional narrative parts of it.