And when we started working together, I mean, you know, what's the point at which you had found yourself? You know, I always like to ask, like, you came to me for a reason or reasons, you know, what were those reasons?

So I mentioned that when I started my business, Leah, that I was everything to everybody.

I think that's pretty normal when you're running a business.

You want to make sure that you can actually successfully run your business and you're testing things out.

And that's what I did.

And then I niched down in summer of 2023 to focus specifically on universities.

And then I had the hardest two quarters of my business that I'd had since I started it.

Tell me a little bit about

And it was like I felt like a LinkedIn, like, demo guy for a couple years there, but it was, you know, people wanted to learn.

They did.

They did.

But I think our profession has been taught for so long that the, the, the mission and the brand is far over anything else.

And what I saw, and I think you too, was that LinkedIn was an ampl- opportunity to amplify that mission and brand with our own voice.

And so I'm the kind of person who reads-Hundreds of articles a week, and I was sending them to my friends, and my friends are like, "Please stop sending me articles." But they love me, but, like, they don't want to read the articles.

And so LinkedIn for me was a chance to just share it with the world, and if someone wanted to read it, great.

And so when was the seed planted for your book, One Bold Move a Day?