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Shanii Phillips

Sep 28, 2026

14:57
So Shani, now that we've talked a little bit about science capital and how you approach it now in your career, in your journey, how do other science communicators could apply science capital in their journeys or careers?
15:14
For me, science capital is not only a really important way of recognizing the assets that your audience has, but also understanding your audience better and where they're coming from.
15:27
So a couple of years ago, I was lucky enough to team up with Dr. Heather Bray and Taryn Bazin from the University of Western Australia to look at the societal value and impact of SciTech in the Western Australian community.
15:42
And we use Science Capital as a lens to try and understand how SciTech fits into people's science journeys.
15:50
And we found that people with all different levels or amounts of science capital were visiting SciTech.
15:59
So that's a win.
16:00
We're not just preaching to the converted, which is really wonderful, but also the way that people with different amounts of science capital engage with SciTech as a science center and their motivations for doing so.

6 MINS LATER

22:35
Sounds very cool.

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