Can you tell folks a little bit how you entered the business development profession and did you write the book?

Yeah, so it wasn't by choice, right? So right out of college, which was a long time ago now, back in the 90s, I think the culture of coming out of the business school at that time, I call it the Michael J.

Fox effect.

A lot of his characters really personified the mailroom to C-suite kind of climb.

And that's really what I wanted to do.

And I I didn't necessarily get the dream job that I had hoped to out of college.

And what that meant is instead I had to go back to the family business, which was a very strong, thriving business.

right?