Yeah

... for the...

And then you've got this other camp that knows those dealers, and they're, you know, hearing, "Hey, streaming doesn't work.

Don't try it." So I think it really goes back to the questions that, that dealers need to be asking, right? And the biggest one is, is when we're, you know, buying connected television, what specifically does that mean? Is it just big-screen TVs? You know, we see, we see companies that are blending in mobile, uh, desktop, tablet.

Maybe there's, you know, display inventory that's been blended in there, and that's when I talk about we really need to define the connected television space.

Um, and then from there, it's really asking and understanding, how much of my budget is actually going to working media? I think that's another big one.

You know, you look at search and social, all these products have been commoditized.

So what's the question they ask to get that transparency, Shane, as it relates to that, uh, connected TV, placing those ad buys this month to get the biggest bang for the buck?

[upbeat music] All right, it's another You Shoot.

We're back with another one of the bravest in the business.

Not everybody will say to their public, "Ask me anything you want, and I'll answer it." But you did.

I didn't say truthfully, though.

Oh, that's...

Okay.

Mm.

Like, it seemed like it's like, it's one of those things, like it was, it's way more over now, a decade later, than it ever was back then.

Yeah

...

I mean, we, we've seen it in the past where you might have 50,000 impressions of connected TV buy, but then they've bundled in two million impressions for display, right? And so in an effect, because they're buying every end-market consumer, uh, in a specific geo, through display they're touching them, and so there is a piece there where you talk about attribution back to sales.

Well, if you're buying every end-market intended display impression in the market, of course you're gonna touch somebody.

And so that bundle between those two mediums becomes, again, if you're not seeing specifically...

And I think there's even a conversation to be had of what exactly do we define connected television as, right? There's even that-

Where's the best source for that data to have it be accurate, true, and, and correct, Shane?

So for us, you know, we like to basically provide receipts, and what that means is that we're providing the log level impression data.

And

he was going in one room out the other room, but it's like the camera's moving down this hallway.

So you'll, Your POV is that you're walking backwards watching Daredevil fight, you know, 20 guys.

But it's one camera shot is what I believe the magic is in that magazine.

But, hey, man, that Roman Reigns stuff you're talking about, I was having this conversation with one of the guys the other day.

Dude, that's as good as any drama on TV.

Right.

used to read the Avengers, so I know them very well, the characters.