[laughs]

It is about being consistent.

Don't worry about going viral.

Worry about getting into your community and being present consistently, and that will be more, have more longevity than going viral.

And then third, and this is really important, is that it's follow-up, follow-up, follow-up, follow-up.

Get them into your CRM and have a series of value-added touches already pre-programmed, not automated, but reminds you to reach out to these key accounts and maintain the relationship.

Because one of the biggest challenges is we get that first conversation, they don't wanna buy right away, or they don't wanna meet with us right away, and they fall off.

And what I'd like you to do is give us a little bit of background or context to the digital sales process that you went through, tell us what was the result, but most importantly, share with our listeners what you think their key takeaway should be from that story, please.