We haven't really felt the, the fall kick in just yet, but what changes from a beverage perspective? Like, do people come in with a different mindset? Are they still looking for their, their summertime beers or their summertime coolers, or are they kinda switching to maybe darker beers? Is it more of a wine season? Like, is there, is there a change of season in a liquor store?

It, there is a profound switch in consumer habits.

I think summer is all about being outside, getting exercise, having lower alcohol beers, having lighter- Um, lighter, whiter spirits.

September, everyone takes a bit of a pause.

Then October is about hosting, getting together with your loved ones for Thanksgiving, going out for, for Halloween, and then kinda gearing up with the, the holiday seasons coming with December.

So right now we move into kinda richer foods, richer wines, darker spirits, darker beers.

Porters right now are going like crazy.

... takes priority, right?