Yeah.

Um, the next one is mindset, and this one really probably should be the last one, but mindset actually underpins all of the rest of them.

Because your mindset, again, from a definition that I run with, your mindset is the collection of the assumptions, beliefs, and stories that you hold about a thing, a person, or yourself, and it influences the action that you take or you don't take.

So you can have the best idea in the world, but if you have limiting beliefs or a limiting mindset about what you're capable of or what people will pay for or about marketing or about any of the other pillars, that is going to really handbrake your progress.

Yeah

... exhausted and burnt out.

So the money side of it is a big one.

They feel really icky about raising their price, um, or, you know, really pricing competitively, all that kind of thing.