So when you think about, you know, culture and using a trip to influence the culture of an organization, how does that happen?

Okay, so how that happens is the trip is not just about, the picture of the trip is not just about what gets done in the office.

It's about how it gets done.

So team building opportunities, doing things together, whether it's, I had one group that Part of their conference was they broke off into groups and they each worked on a different theme or strategy for the company's vision for the following year.

Well, beyond that, after the conference, then they each went out and got to do things together like axe throwing, renting bikes, and so on.

It's not just what gets done, but it's how it gets done.

It builds cohesiveness.

Talk more about what what does it look like from the small end up to the grandest of experiences?