
Shahar Brukner
Cofounder, President and Chief Revenue Officer of Impala, a social impact data intelligence platform for nonprofits and philanthropies.
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Jun 24, 2026
Beyond Wealth Screening: Who Will Really Fund Your Nonprofit?
6:18
6:22
6:33
6:40

Shahar BruknerGUEST
Do they care about what I'm doing? I'm giving scholarship, my organization is giving scholarship.

Shahar BruknerGUEST
Do they care about scholarships, uh, uh, uh, uh, for students? Another organization would focus on youth education.

Shahar BruknerGUEST
The last one is relationships, which I will weave in a bit into the, uh, the whole prospect research question.

Shahar BruknerGUEST
The, but if I'm getting us back to, so under prospect research, we have capacity, alignment, and, uh, relationships.
Why More Fundraising Data Has Not Led to Better Fundraising Decisions - NonProfit MBA 9.7
9:21
9:34
9:41
15:17

Shahar BruknerGUEST
And I can tell you, I mean, just before this call, I came from a conversation with a a big nonprofit, which I will consider an expert in how they work with data.

Shahar BruknerGUEST
Good nonprofits today understand that AI allows them to do two major things with regards to their data.

Shahar BruknerGUEST
One is to consolidate it in one place that is easily queryable and you can ask whatever questions you want.
5 MINS LATER

Stephen HalasnikHOST
so let's take a scenario where you have a smaller non-profit and they're they're new to impala right they come in and let's say they stay with you for let's say they're three years into it right now of using impala like so you started off to they start off and you watch them how do they start off using Impala? And then three years later, after they've used Impala a lot, how has that changed? How has their behavior changed on how they're using it?