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Shahar Brukner

Shahar Brukner

Cofounder, President and Chief Revenue Officer of Impala, a social impact data intelligence platform for nonprofits and philanthropies.

Jun 24, 2026

6:18
Mm-hmm.
6:18
Do they care about what I'm doing? I'm giving scholarship, my organization is giving scholarship.
6:22
Do they care about scholarships, uh, uh, uh, uh, for students? Another organization would focus on youth education.
6:29
Do they care about that? So c- alignment is also a very important thing.
6:33
The last one is relationships, which I will weave in a bit into the, uh, the whole prospect research question.
6:40
The, but if I'm getting us back to, so under prospect research, we have capacity, alignment, and, uh, relationships.
6:48
Now we are zooming in into capacity and to wealth screening.
10:50
Yeah.
9:18
so to speak?
9:19
Yeah, it's a good question.
9:21
And I can tell you, I mean, just before this call, I came from a conversation with a a big nonprofit, which I will consider an expert in how they work with data.
9:32
And this is what we're seeing across the board.
9:34
Good nonprofits today understand that AI allows them to do two major things with regards to their data.
9:41
One is to consolidate it in one place that is easily queryable and you can ask whatever questions you want.
9:47
I'll speak about it in a second.

5 MINS LATER

15:17
so let's take a scenario where you have a smaller non-profit and they're they're new to impala right they come in and let's say they stay with you for let's say they're three years into it right now of using impala like so you started off to they start off and you watch them how do they start off using Impala? And then three years later, after they've used Impala a lot, how has that changed? How has their behavior changed on how they're using it?

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