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Shad Tidler
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Sep 25, 2026
The Four S’s of Sales Growth
17:24
17:37
17:49
18:30
18:34

Shad TidlerGUEST
Okay, so structure is, I want to paint in the picture, like, let's say, let's say you're building a house, right? So strategy is the, this is what the house, the goal, the vision of the house, right? And this is what the big things are.

Shad TidlerGUEST
Now structure is, okay, well, now I got to, now we have, you know, you didn't say that it was staff of people, but, you know, we got to build the actual, like, we're going to have the tools and the pieces to build it, right? And a process that we're going to go through to build it.

Shad TidlerGUEST
And we got to set up a timeline and go there's going to be certain checkpoints along the way to go are we on track and certain quality measurements right to go hey this is going to bring the vision and the goal together and it's going to you know do what it should right that structure if you think of it right so it's things like the process so if you think from a sales business felt side is what is our sales process Have we actually sat down and truly mapped out what is now, but also looked at, go, where are the problems? I call them the fire start, right? Hey, you get a, you know, you agree to a meeting with the prospective customer and then they ghost you.

Shad TidlerGUEST
There's something that did or didn't happen early in the process that caused that fire to start.

Shad TidlerGUEST
right uh hey you send over that that agreement you know with your uh fee start your rates um and uh all of a sudden like they you know they they don't show you know they don't respond from there Once again, there's something that did or didn't happen earlier.
15 MINS LATER
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33:53Steve FarrellHOST
Like beyond that good interview and gut feel like what what are you actually evaluating for a sales fit?