Hmm

... that's when I learned about, like there was a, that was like s- six years in, uh, in New York City when I learned about trichology, which is the study of hair loss and hair issues, scalp conditions, how everything internally and externally is con- connected to the way in which your hair grows.

So I said, "Hold on a second.

There's a whole separate study to this that no one talks about, no one knows about.

There's barely any experts in this field." And then secondly, I did say there were two things that, like, hit me after working in New York City.

One was that, that people need more help, and second, the competitive environment of being in such an elite space in New York City was just eating away at my soul.

It was so demanding.

How did you start your business? Did you go after funding, investors? And especially now that you have your, uh, brick-and-mortar with technology that probably costs thousands of dollars, talk to us a little bit more about how you funded and grew your business.