Where'd you come up with this idea?

Me and my co-founder, we met at, uh, Rocket Internet.

It's a European, uh, startup studio, uh, back in, uh, 20-2012.

It was one of the biggest startup studio in, uh, in Europe.

And, uh, we worked in, uh, in north of Africa.

Uh, we launched, uh, a kind of Amazon for Africa called Jumia, that is already-- uh, that is, uh, today, uh, listed in the New York Stock Exchange, Jumia Group.

And we learned how to build business thanks to this experience.

What were you telling them?