What would you actually mean to move from acceleration to reimagination? What exactly needs to be reimagined, the journalistic practices or the professional roles, the business models, the relationship with audiences, or something more fundamental that we touched on, like even the purpose of journalism? Can you give us some examples of what genuine reimagination might look like in practice?

practice?Yeah.

So in the very-- toward the end of the book, we talk about this concept called jobs to be done, and this concept essentially says that if in order to innovate when it-- with any sort of product or service, you have to really attend to what are the jobs that a given consumer might try to be accomplishing in their daily life.

You know, a lot of, um, news organizations, frankly, have not given enough attention to this sort of question.

We just sort of move forward assuming that, well, what, what do we do? We produce news articles, we produce news broadcasts.

But people don't wake up in the morning thinking, "I want a news article," or, "I want a news broadcast," or, "That's fulfilling a particular job for me." Rather, people have information needs.

They have certain desires of how they wanna spend their time.

So what are the implications of that for journalism and democracy? Does journalism still have meaningful agencies here? Can news organizations influence how this develops? Or are these changes increasingly happening outside journalism's control?

What would you actually mean to move from acceleration to reimagination? What exactly needs to be reimagined, the journalistic practices or their professional roles, the business models, the relationship with audiences, or something more fundamental that we touched on, like even the purpose of journalism? Can you give us some examples of what genuine reimagination might look like in practice?

Yeah.

So in the very... toward the end of the book, we talk about this concept called jobs to be done- And this concept essentially says that if in order to innovate when-- with any sort of product or service, you have to really attend to what are the jobs that a given consumer might try to be accomplishing in their daily life.

You know, a lot of, um, news organizations frankly have not given enough attention to this sort of question.

We just sort of move forward assuming that, well, what, what do we do? We produce news articles, we produce news broadcasts.

But people don't wake up in the morning thinking, "I want a news article," or, "I want a news broadcast," or, "That's fulfilling a particular job for me." Rather, people have information needs.

They have certain desires of how they wanna spend their time.

So what are the implications of that for journalism and democracy? Does journalism still have meaningful agencies here? Can news organizations influence how this develops? Or are these changes increasingly happening outside journalism's control?