Talk to us about the law in New Jersey that's changed that allows dealers to say, hey, you know, I've got 20 acres that's three miles from here and I'd love to build a service center.

Sure.

Well, I mean, if you look back when the franchise model started, dealerships were much smaller than they are today.

The demand was much smaller than they are today.

You have a lot more people that are out there requiring service.

And simply, it's a matter of just not enough space.

Right.

just could be me.

That's part of the shopping journey, isn't it?

It's gotta be genuinely available to a qualifying customer.

So if there's an advertisement that says, you know, "599 for this vehicle based on this MSRP" and a customer shows up, a vehicle with that MSRP must equal that price, assuming they meet the other assumptions that are in that advertisement.

That gets back to transparency.

Are all the assumptions that make up that price listed in the advertisement? If it's gonna be top tier credit, if it's gonna be a manufacturer rebate, all of that needs to be clearly articulated in the advertisement so that if somebody shows up with the advertisement saying, "I check all these boxes.

I should be able to get that car with that MSRP for this price." And if it doesn't, that's where the FTC is gonna start looking at a dealership and saying, "We have a problem here."

it-A dealer website or a digital retailing tool of your advertising price, but if you're also advertising, you're showing in that customer shopping journey payment terms that are, um, say, well, this is what they, you're, you're recommending, is that not advertising? And would that not be subject to the same concerns as pricing, uh, when you're offering a payment that's, that may not have anything to do with reality?

A- absolutely.

Wow

... uh, one of the parts managers was obviously getting a spiff for every key fob that they purchased.

Um, these were to vehicles that were, were not the OEM that was being sold.

So I think that the dealers need to take a look at their operations, make sure that they're on top of things.

This is, this is no longer the era of set it and forget it dealership operations.

Dealers need to be proactive.

Dealers need to be, to roll their sleeves up, and really on a day-to-day basis, get into their stores, see what's going on, see what's right, see what's wrong, and make adjustments.

Yeah