And I mean, just on that point, I mean, industry that faces skepticism, misinformation, regulatory scrutiny, what's been the hardest part of building credibility with both patients and providers here?

Yeah, it does start with education.

So many people still don't even understand the source of stem cells.

So if you go back to the late 90s, 2000s, when they were really starting to discover or starting to talk about the potential of stem cells, they were really talking at that time about embryonic and fetal stem cells, which obviously comes with a whole lot of you know, controversy, ethic, efficacy issues.

And it's, it's illegal.

So there was, I think it's Christopher Reeve, you know, the original Superman and the spinal cord injury.

And then you had Michael J.

Supports like providers with products, training, reimbursement, guidance, And operations, what problems are clinics facing that made you build that platform?

... th- they got going on.

Yeah, so, um, I've always been a sports guy.

I grew up, um, loving team sports.

My dad instilled a love of basketball, baseball, football to me.

So my heroes growing up were always pro- pro athletes.

Um, you know, '80s, '90s kids, so pro wrestlers, you know, uh, you know, the guys with the big bodies and, you know, the, the, yeah, freak athletes.

So I've always...

So general med spas now have stem cell treatment? 'Cause I haven't seen it.