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Serena Smith

Serena Smith

Head of Category at Heineken UK and regular guest on The Lock In Pub Podcast

Sep 14, 2026

0:15
Uh, low and no, how important is it to have on the bar?
0:18
Great question.
0:19
So it's absolutely important that you have a low and no offering in your outlets.
0:24
80% currently do, and as a category, it's still in growth by 30%.
0:28
Now, whether that's packaged or in a Heineken Blade system such as like that, or if it's on draft, depends on the throughputs, and that's really critical.
0:36
You need to be doing a keg a week to guarantee the throughput to put it on the bar.
0:40
And if you can't do that just yet, then package still offers a really good opportunity.

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