
Serena Smith
Head of Category at Heineken UK and regular guest on The Lock In Pub Podcast
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Sep 14, 2026
Reasons to be cheerful?
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Serena SmithGUEST
So it's absolutely important that you have a low and no offering in your outlets.

Serena SmithGUEST
Now, whether that's packaged or in a Heineken Blade system such as like that, or if it's on draft, depends on the throughputs, and that's really critical.

Serena SmithGUEST
You need to be doing a keg a week to guarantee the throughput to put it on the bar.

Serena SmithGUEST
And if you can't do that just yet, then package still offers a really good opportunity.
