What, what does your process for evaluating potential deals look like and, and eventually kind of going through some diligence to really make sure that it's the right fit?

Yeah.

Uh, [laughs] we've, we look at hundreds of different agencies out there and it's, uh, it's, it's remarkable to kind of learn about the, the, the spread of, um, industries, owners, ages, uh, you know, locations and, um, really, uh, uh, it comes down to a few specific things for us and, um, you know, we're, we're always open to learning.

I think, uh, kind of overlying everything we're doing is, um, nothing is set in stone, but we have kind of some best practices that we, um, um, you know, hold.

So I guess the first thing is specialization.

I think that's one area that, that's the first lens that we look at.

We want agencies that have some focus area, whether it is industry, could be location, could be, um, you know, technology platform or service offering that's really unique that allows them to have, um, some sort of pricing power and reputation in a certain industry, um, have a team that's really expert in that one area, and there is more market to go deeper in and for them to excel in.

Um, tell me a little bit more about w- what goes into the, the forecasting and what kind of things you're paying attention to there.