What are the biggest challenges you're gonna have, you know, kind of ramping up? What are the biggest challenges your customers are having? Is it the people? Is it the materials? Is it, is it building the infrastructure out? Where do you see the whole, you know, where do you, where do you see the bottlenecks?

Yeah.

I mean, if I look back, right, I think the biggest bottleneck for us was, in a sense, that innovation diffuses at the rate of trust.

And, uh, and the industry is, it's, it's an interesting paradox in the industry, right? That the industry works at the forefront of innovation with their own products, but is sometimes very, like more of a lagger than an innovator when it comes to their own processes.

Um, so really that being able to get enough credibility and trust that people like really listen if you bring like a, uh, maybe a transformative new product that really helps them improve, uh, their processes.

That I think was the first bottleneck we had to like break.

And I think like in the sense of Europe, we have like a extremely strong brand, but it was kind of, we were, it was back to, back to zero when we, we started in the States, right? It was very similar.

What have you found the most fun and the most challenging?