The way you describe the story in your book, their motivation shifted over time.

Yeah.

I mean, in general, Football Dreams is a piece of sort of Qatar's larger geopolitical strategy of, of how it has been trying to use its vast wealth to buy a place on the world stage.

And, you know, it's done that in sports, it's done that in business, politics, arts.

But soccer sort of holds a very special place in that strategy because soccer these days is kind of the ultimate form of soft power.

It's such a, a popular international sport.

There's so much money in it.

Can you describe the work that, that that organization is doing in France?