And on those expectations, obviously we all want our website to be beautiful, but What are some of the things that you focus on that are beyond just making sure the website looks good?

Well, I spend a lot of time on design and I love that and it really does matter.

However, I think the real winner at the end of the day is if members can accomplish their tasks painlessly or seamlessly.

Yeah.

on the site.

So, you know, there's function and design, but really focusing on those clear next steps for members like starting service, outage reporting, submitting questions, just finding your address or location even.

Is it all clear, easy to locate? And can members do these things on all devices seamlessly? You know, also fresh content, just making sure your information is accurate.

Mm-hmm.