How do you translate hospitality? You talked a little bit about it, but let's deep dive a little bit more on how you translate your hospitality background and that mindset into technical production and working with clients and that client experience and the service that you provide for those clients.

Yeah.

Do you know, it's fascinating actually, because I was chatting to someone just recently and I was saying to them that, you know, 20 odd years of my career has been as a hotelier in hospitality.

And I actually feel like five years with Encore now, I feel like I'm a better hotelier now than I was five years ago when I was working in purely in hospitality.

And the reason being, and you referenced it perfectly, the client is king and it doesn't matter what industry you're in that's always generally going to be the case and what i found and we were we were talking to it before we started You know, most of our clients look to Encore to provide solutions.

They have a vision for what they want there, but they don't necessarily know the technical elements that need to be pulled together in order to deliver that.

And I think where hospitality comes from, it's about making sure that the client is front and center, understand what their requirements are, understand what their needs are and what is their objective.

How do you decide between what clients really should be engaging in sort of a deeper investment? How do you decide on that? How do you advocate for that on deeper investment? And what collaborations should maybe be kept at more of an arm's length? That's