... just like, "Let's simplify this."

Yeah.

Well, you know, uh, right now our industry has been under attack for, as you mentioned, three and a half, four years.

It's been a rough, rough ride.

Um, a- and then we get these huge corporate conglomerates that go out and make it more challenging for the consumer.

For what purpose? I'm not sure.

I guess personal greed or, or gain or whatever.

Yep.