And that just stores it up, doesn't it?

It does, surely, John.

I think people now recognise that it's about your own resilience.

You know, when the well's empty, how do you refill that? How do you pick yourself up when things, when your chips are down and you're having a bit of a tough time? Some people just throw themselves into their work.

Some people maybe take an extra drink, go for an extra pint and just kind of, you know, cope with it that way.

They'll be sure their thoughts are there.

Their emotions are how they've reacted to something that they've seen or something that they've witnessed.

So what would you, in closing then, what are the key messages for men? I think