Sean, from your perspective, what is the, what was the best comedy? Was it Widows Bay?

I'm a huge Hacks fan.

I love the writing.

I love how the show moves, the storylines, the acting.

It's superb.

So hats off to, to Jean Smart for the final season.

I think that's four or five consec- consecutive wins for her.

It's, you know, Vegas is built on tourism, so that's different.

Jessica's-

I need to talk to someone about this addiction and I think I need to delete some of these apps.

So for our listeners, if you don't know what I'm talking about, we're talking about short drama apps like Drama Box, Real Short, Net Short, Drama Way, Short Max.

It goes on and on.

My Drama, iDrama.

And these are not random TikTok clips.

These are completely serialized stories.

That's the numbers that it's reporting.

But I do wonder how many people that access the free tier are actually gonna upsell.

So I have two thoughts here.

Two keywords what I would say is are advertising and funnel.

And so just if we take a step back to our listeners a couple days ago, there was an article that said, lots of articles, that said, "Hollywood giants Disney and Paramount are exploring adding free tiers to the subscription services to build audiences, grow advertising revenue, and turn curious newcomers into customers." This is from Business Insider.

So number one, I think you are very correct from an advertising perspective.

There's a lot of opportunity there, and I think- The, the services are trying to create a front porch where they can monetize the ad impressions.

There's probably a backlog of ad inventory that's available through their ad tiers, and they wanna create more inventory.

I don't know what you think.

It's all true.

Yes.

Thank you so much.

And I do talk about this podcast publicly.

It is one of my favorite podcasts.

I recommend it in talks.

I recommend it to my students at Columbia.

Dexter, Dexter.