How about after creating multiple successful brands, how do you keep your creative edge sharp, your creativity

sharp? One, you know that the music can stop at any point, right? And you know that just because you had that success.

Products like the Abcoaster, they're really amazing.

2007, we launched that product.

So next year will be 20 years.

But every day.

Every day on the internet, Amazon, everything, consumers are still buying that product.

right?