What do you think might slow down the pace at which absorption is going on?

I actually like to look at kind of like the cultural phenomenon, the kind of primary driver of this stuff.

So I look at information creation and storage and absorption.

And I know from a variety of different sources, which one you look at – New information is created at a kegger of about 20 to 25%.

So we are doubling the amount of information on the globe every four years or so.

And that's accelerating.

Everyone who has kids knows this because the age at which they get a device gets younger and younger and younger.

Right.