So basically,

you know, one of the things we've kind of started focusing a little bit more on is having some more price conscious options.

Because, you know, and I talk to a lot of people, everybody wants to support local.

Not everybody's willing to pay twice the price.

And so we have great premium products as well.

But what we've done is we've done everything we can to also come in with some sort of entry-level price point products.

And so today, you know, we've got our Mad Vodka, which we've been doing around, which has been flying off the shelves.

it's right down the street south vancouver