Could you talk about how that happened and what the process was like and what you're doing now?

This is a great example of, I think, when a project just fits.

And I've got the hat right behind me, the K-State Beef Offensive Line.

And I just love that our offensive linemen, many of them had farm roots.

They started calling themselves the Beef.

And I think it's because they were powerful and we all knew it.

And they started sharing that and we ended up getting introduced to the offensive line coach and K-State sports properties as well.

What do you see as a challenge as sort of, you know, what issues are coming up, say, in nutrition or other things in the economy that you see as a challenge? And then also, what are some opportunities you see for the work at the Beef Council?

[laughs]

...

the K-State Beef Offensive Line.

And I just love that our, our offensive linemen, many of them had farm roots.

Uh, they started calling s- themselves The Beef, and I, I think it's because they were powerful, and we all knew it.

And they started sharing that, and we, we ended up getting introduced to the offensive line coach and K-State's sports properties as well.

And we started taking a look at, hey, how can we make this work to where we can benefit a lot of people and, and really show our support for those offensive linemen because that was an incredible year.

If you look over the next couple of years, what, what do you see as the challenges, sort of, you know, what, what issues are coming up, say, in nutrition or other things in the economy that you see as a challenge? And then also, what are, what are some opportunities you see for the work of the Beef Council?

I got to see and set in on the peripheral end, but as far as the

nuts and bolts.

This is a great example of, I think, when a project just fits.

And I've got the hat right behind me, the K-State Beef Offensive Line.

And I just love that our offensive linemen, many of them had farm roots.

They started calling themselves the Beef.

And I think it's because they were powerful and we all knew it.

If you look over the next couple of years, what do you see as a challenge as sort of, you know, what issues are coming up, say in nutrition or other things in the economy that you see as a challenge? And then also, what are some opportunities you see for the work at the Beef Council?