I was at a conference a few months ago and there was an imbalance of far more retailers and not enough technology to like go and investigate and this one this one has two three rooms of different suppliers and technology out there and everybody has a label of ai on on it right what are you seeing over the two days

Well, I think there's so many options right now for retailers and the barriers to entry of trying a new technology.

It's not really the technology.

It's like how much time you can invest as a retailer or a brand to really take full advantage of all these different products and services.

But I think like the build versus buy question is kind of over.

I mean, you just buy everything.

There's like, there's so much out there and it moves so fast, right? I mean, every segment, it's like crazy.

Do you see any format changes coming or any innovation? I