Is there a way for, let's just be me and my clients of me bringing it up to them like, hey, I have more than just this.

Yeah.

And you asked the question.

I think that's one of the keys.

Like for me, with something that I'm building called the four lever system, one of them for B2B professionals is just asking that owner, you know, I deal with like helping them prepare their business so that they can exit.

Business owners don't want to talk about that.

It brings the same emotions as life insurance discussions do for the rest of the population.

customer relations management system i realize that everyone knows what crm is they're gonna put scott and they're gonna go i need to connect with scott on the exit plan what else do you want to make sure that they have on that virtual rolodex card