Why, why are they not competing?

Because I think they're taking the same mentality when it comes to that as, as the large state institutions.

And so I always use this analogy all the time.

My favorite movie of all time is Moneyball, right? With Brad Pitt, and it was the story about the Oakland A's and the whole thing.

And there's a line in the movie where they, where Brad Pitt says, "If we're going to play like the Yankees in here, we are going to lose to the Yankees out there." Basically saying, we're a small market team.

We have to do things differently.

We can't just run digital ad campaigns like our big friends with the big budgets and expect to compete, because we cannot.

Yeah