I mean it's probably the benefit and the fact that you're a family business that the decisions are made around the dinner table so to speak rather than having to go through head office and corporate well you want to to customer services you're going to have to phone this person where are they I don't know where the other side of the world but no it's good to have that local feeling bringing it together now one of the things that I've seen Scott from your side as well is the introduction of your social media I mean that's something that really needs to be pushed I mean the world that we're in just now people browse people shop habits have changed from maybe walking by and just noticing a showroom to really being attracted from social media so Scott talk to us about that because you and there's somebody else's face that we keep seeing on it

Yeah, my wee, Andrea's granddaughter Evie, my wee niece, she's been great.

She's come in and done all the videos.

She's brilliant.

She's got a great attitude.

And I've been kind of the one that's directed her doing the videos and things.

We just try and pick up on trends.

So, what do you think, what was one of the things that you've done in the technology side in that you've grown that's been your real success story? Somebody's come in and went and you've transformed someone.

So how does this all funnel in to realtor.ca, monetizing realtor.ca? Talk to us about that.

So I think the best place to start is the mission.

And our mission is to help Canadians make confident housing decisions.

So it's a pretty simple phrase, but it really does a lot of work.

It means a lot.

When I think about it, where realtor.ca is right now, we're great in the discovery.

So, hey, what do I want to live? What kind of place do I want to look at? What are the prices? What do the photos look like? Down to, you know, kind of when you're in the buying or selling phase to really helping you select and be more educated as you work with a realtor, right? We're great at that.

And I'm like, why would I need to go back to Realtor.ca? What are some places to go on Realtor.ca that you envision will be tools that I can use?

The w- the viewpoint that you took of this was interesting.

Um, yes.

I got to speak, you know, with old tribal commanders, people on the ground.

You know, their question is, "Why are we still here? I thought, you know, in the beginning you said you would come, you would avenge.

We can understand that.

Now turn over the country and Afghan will s- become Afghanistan." And a- as I would walk the battlefield, I would go on a patrol, and I watched some kids get blown up and watched the medics didn't even know how to apply morphine.

You, you just start seeing these things.

Way different.