Mm-hmm.

The lighting's appropriate, the menu size there, have someone answer the phone so people can make reservations.

And all of a sudden, seniors go, "I love going to that place.

That was a great experience." And it's simply designing that end-to-end experience and taking into account your customers, which I would argue for restaurants, it's gonna be more than half of your audience.

That's gonna be a positive to them.

I mentioned packaging, anything that you're shipping out to people.

But I'll give you one that's really hard, as we were just touching on security and scams against people.

Mm-hmm.