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Scott Keogh
Automotive executive and CEO of Scout Motors, the Volkswagen-backed revival of the iconic American SUV brand, formerly President and CEO of Volkswagen Group of America and Audi of America.
3
APPEARANCES
3
PODCASTS
012
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Oct 13, 2026
Why Scout Motors is betting big on Charlotte
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3:09Scott KeoghGUEST
Look, I, I think big picture, what's our proposition? And, and the proposition is if you looked at America, its automotive business, and you had a clean sheet of paper, how would you go about making the best company and the best truck possible? And so I think step number one, what's our ambition? Our ambition is to be the next great iconic American brand.
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3:33Scott KeoghGUEST
So the way people look at Coca-Cola, the way people look at Levi's, the way people look at McDonald's, that's how we want them to look at us.
20 MINS LATER
The AI Slowdown Debate | Nico Wittenborn, Scott Keogh, Mitchell Green, David Rosenthal & Ben Gilbert, Faraj Aalaei
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66:36Scott KeoghGUEST
I think the other thing that's breaking down, and I remember this back in my, uh, Mercedes-Benz days, was, uh, you know, electronics Can't update them.
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66:46Scott KeoghGUEST
That was the one- Yeah, batteries ... on batteries, right, they're gonna last.
24 MINS LATER
Special CES Edition
31:20
Caroline HydeHOST
Ed sat down with the CEO, Scott Keogh, and began by asking him about the demand the company has seen since its announcement.
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31:30Scott KeoghGUEST
We're not giving the mixes, but I would say, you know, direction, it'll probably be over 50% would be in the range-extended version.
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31:41Scott KeoghGUEST
I think, one, a portion of America, this gives us a 50-state vehicle, which I think is exactly what Scout always wants it to be.
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31:48Scott KeoghGUEST
I think, look, what are the two challenges we see with electrification? charging infrastructure.
E
33:03Ed LudlowHOST
And they may now look at the plug-in hybrid or the extended range You see others following suit?

