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Scott Keogh

Automotive executive and CEO of Scout Motors, the Volkswagen-backed revival of the iconic American SUV brand, formerly President and CEO of Volkswagen Group of America and Audi of America.

Oct 13, 2026

3:04
Okay, how was that?
3:06
Tony, that was good.
3:07
That was good.
3:07
Not too bad.
3:08
Not too bad at all.
3:09
Look, I, I think big picture, what's our proposition? And, and the proposition is if you looked at America, its automotive business, and you had a clean sheet of paper, how would you go about making the best company and the best truck possible? And so I think step number one, what's our ambition? Our ambition is to be the next great iconic American brand.
3:33
So the way people look at Coca-Cola, the way people look at Levi's, the way people look at McDonald's, that's how we want them to look at us.

20 MINS LATER

24:00
So that's the pickup, the Terra pickup? Is that-
66:33
Mm
66:33
... characteristics back, so you can do the actual work.
66:36
I think the other thing that's breaking down, and I remember this back in my, uh, Mercedes-Benz days, was, uh, you know, electronics Can't update them.
66:44
100,000 miles, it's gonna be gone.
66:45
Sure.
66:46
Or batteries.
66:46
That was the one- Yeah, batteries ... on batteries, right, they're gonna last.

24 MINS LATER

90:34
... extremely competitive.
31:20
Ed sat down with the CEO, Scott Keogh, and began by asking him about the demand the company has seen since its announcement.
31:28
Yeah, look, the reaction's been huge.
31:30
We're not giving the mixes, but I would say, you know, direction, it'll probably be over 50% would be in the range-extended version.
31:36
Really? Why? The motives.
31:39
I think there's two reasons.
31:41
I think, one, a portion of America, this gives us a 50-state vehicle, which I think is exactly what Scout always wants it to be.
31:48
I think, look, what are the two challenges we see with electrification? charging infrastructure.
33:03
And they may now look at the plug-in hybrid or the extended range You see others following suit?

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