Mm-hmm.

How do we give that consistent, outstanding customer service everywhere? And so we started a program called, uh, Customer Service First, and we hired, uh, we hired Dennis Snow from Disney, and Dennis worked with us for about 15 years, and it did, it took customer service straight up.

Uh, but we got to a point where we could, kinda, kinda outgrew Dennis, and, uh, we were looking for somebody to come in and really give the, the boost that we needed to just ...

I wanted excellence everywhere.

Hmm.

And so they're greeted many times.

If they walk in and say, "I w- I'm came to see Scott Deaser," they don't go, "He's up on third floor." They go, "Let me take you." And they personally escort that person up, introduce their name, and we have a warm transfer as they come up, say, "Mr.

Diesser, you know, Eric is here to see you." And, you know, and the employee leaves.