So can you give me an example of how you can, like, how do you see that? How do you see that a coach or that, like, you gave a great example there, but how else? Like, I really want to get into the seat of that.

So, okay, the...

So when I put it in the article, it's kind of like you heard me describe it in the radio signal, the AM, the FM, and the satellite, right? The AM is that conscious level where, again, the client comes in, and these are senior leaders, and these are senior leaders in high-stakes environments.

They're used to being in front of an audience.

They're used to being critiqued.

So they can dance in the moment.

right, they can dance very well in the moment.

to read in the article uh most of our intake processes are biased dressed as preparation how should coaches rethink that first conversation to prepare to be in attuned

Thanks

for coming.

Because we're living it, right? It's with the advent of AI and everybody is about to start living in a world, if you're not already living in it now, where chaos is going to be the norm because of just the acceleration of everything.

And again, you have at your fingertip and at your disposal this flood of information.

Right? And you just, if you don't, as we as coaches, don't take the 10 minutes to just, it doesn't have to be a fire.

It doesn't have to be a COVID response.

It's just a normal day in the office.

Right.