Let's get you a basket.

We've consistently shown that while all generations are interested in protein, Gen X and boomers over index in those inherently high protein categories and Gen Z and millennials over index in products with added protein or like supplement protein.

And so you could see some lagging indicators over there.

I actually think that No, eventually way I think we'll, we'll stabilize.

Um.

I think I think that that will happen, but probably not this not this year.

Um, but but we will see some of that.

Hi, I, uh, let's get you a basket.

Yeah

...

so we find that more... [laughs] Some sort, right? Uh, but we find that like, uh, a lot of people are using it.

So they're getting real-time data on their own, on their own N equals one self.

Um, so their sleep score, their, their, [lips smack] uh, you know, their steps, their heart rate variance.

They're getting advanced blood work done.

And historically, you see, um, every survey says that the top two things people do, um, what with this new information is diet modification and change their supplement stack.

Do you have any, like, early picks or anything that has grown since our last podcast?