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Scott Cronk

Owner of TYLAS Venture Group, an Austin, Texas business brokerage, and past President of the Texas Association of Business Brokers.

Oct 27, 2026

6:51
What, another random question that came to mind, what is it that you think that business owners, sellers, especially over your 22 years of doing this, get completely wrong or misunderstand about business brokerage and business brokers?
7:09
Great question.
7:09
What do they get wrong is typically the value of their business, right? It's not necessarily tied to business brokerage, but it's like, hey, I was told my business is worth three to four times.
7:25
Three to four times.
7:26
Well, three to four times what? They're thinking revenue, right? I do a million dollars a year.
7:32
I make 100 grand.
7:33
They think their business is worth three or four million, right? doesn't happen right you know etc but um uh so i i think the the number one thing they get wrong is the business value or they misunderstand the process um a little bit um like i said i believe a good business broker packages and markets business confidentially right and then coaches people through the um you know through the process i mean uh We walked away from a deal because the seller basically had the expectation that it was going to be like real estate, right? They weren't going to have to be involved at all.

6 MINS LATER

14:11
You've been doing this for 22 years, obviously 2004, this is 2026, is what do you see in five years from now, 2031, that it will take for business brokers to be successful?
1:39
So what's the, what's the pathway that led from those, you know, those modes in your, in your life, those seasons to now?
1:48
Yeah, sure.
1:49
I appreciate, um, appreciate that intro.
1:52
Yeah, chemical engineer with an MBA.
1:54
I'm also a certified, uh, mental performance coach.
1:57
That's a more recent, um, uh, thing that I originally had done to really help my kids in sports, and it's been a phenomenal, uh, positive impact in my, uh, in my professional life.
2:08
But, um, uh, I worked for a Fortune 200 chemical company for a decade in various sales and marketing and, uh, management, um, uh, roles.

26 MINS LATER

28:41
[laughs]

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